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Introduction to Survey Design: Data Collection, Questionnaire Design and Response Processes-Lecture
May 5 @ 9:00 am - 5:00 pm
Rackham Building, Earl Lewis Room, 3rd Floor East
This lecture-format workshop will present an overview of available modes and methods of survey data collection as well as an introduction to the survey response process and implications for questionnaire design. Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors. Topics will include:
- Survey errors, in particular measurement, coverage, and nonresponse error.
- What to consider when selecting a data collection method for a particular research question.
- Measurement (response) error and how to reduce it through question wording/format and questionnaire structure.
The role of the interviewer and interviewer effects.